Long-term partnerships
We build lasting relationships with manufacturers, wholesalers and distributors, and grow volumes together over time.
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About Citrinecom
We are a UK-based e-commerce company that brings quality branded products to more customers. We buy directly from brands, manufacturers and wholesalers, and sell through online marketplaces and to shops and businesses.
Who we are
Citrinecom Limited is based in Windsor, in the UK. We sell established brands on Amazon, eBay and TikTok Shop, and we supply local shops and businesses that resell our products to their own customers.
Our name comes from citrine, a golden gemstone. Like a well-cut stone, a good product needs the right setting to be seen. That is our job: we take products from trusted makers and present them well, on the channels where people already shop.
Today we sell across the UK. Next, we are taking our partners' products to marketplaces in Europe and the United States.
Experience behind every listing
25+ years
in e-commerce, import and export. We know how to source internationally, manage stock and sell profitably online.
15+ years
in marketing and marketing technology across our team. Strong listings, smart advertising and good data are what move products.
100K+
happy customers. Every order is a chance to earn a good review and a returning customer.
How we work
What our suppliers and customers can expect from us.
Quality at the right price
We choose premium-quality products from trusted manufacturers, at a cost that lets them compete on every channel.
Marketing and technology in-house
Our own specialists handle listings, content, advertising and pricing, so every product is positioned to sell.
Two routes to customers
We sell directly to shoppers online (B2C) and supply shops and businesses (B2B), giving our partners' products wider reach.
Where we operate
Today
United Kingdom
Amazon, eBay and TikTok Shop, plus our trade customers.
Next
Europe and the United States
New marketplaces abroad, with our partners' products alongside us.
Have a range we should see?
Brands, manufacturers, wholesalers and distributors: tell us about your products and trade terms. Shops and businesses looking to buy from us are welcome too.